The service provides ad-free access to content across the service, as well as access to premium YouTube Originals programming produced in collaboration with the site's creators, downloading videos and background playback of videos on mobile devices, and access to the YouTube Music music streaming service. The service was originally launched in November as Music Key , offering only advertisement-free streaming of music videos from participating labels on YouTube and Google Play Music. YouTube announced the rebranding of the service as YouTube Premium on May 17, , alongside the return of a separate, YouTube Music subscription service. The service was first unveiled in November as Music Key, serving as a collaboration between YouTube and Google Play Music , and meant to succeed the former's own subscription service. Music Key offered ad-free playback of music videos from participating labels hosted on YouTube , as well as background and offline playback of music videos on mobile devices from within the YouTube app. The service also included access to Google Play Music All Access, which provides ad-free audio streaming of a library of music. During its invite-only beta, Music Key faced mixed reception due to the limited scope of the offering; YouTube's chief business officer Robert Kyncl explained that his daughter was confused over why videos of songs from Frozen were not "music" in the scope of the service, and thus not advertisement-free. This shift required YouTube to seek permission from its content creators and rights holders to allow their content to be part of the ad-free service; under the new contract terms, partners would receive a share of the total revenue from YouTube Red subscriptions, as determined by how much their content is viewed by subscribers. YouTube also sought to compete against sites such as Netflix , Prime Video and Hulu by offering original content YouTube Originals as part of the subscription service, leveraging prominent YouTube personalities in combination with professional producers. Robert Kyncl acknowledged that many of YouTube's prominent personalities had built their followings and created content while operating on a "shoestring budget", but he maintained that "in order to scale up, it takes a different kind of enterprise, a different kind of skill set" such as story-telling and "showrunning".
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Use YouTube Music with other apps/services
But Google this week has given users a deadline on making the switch. Though December is the final deadline for being able to export from the Google Play Music app, your ability to stream from the Google Play Music app will end before then. The rest of the world will lose their access in October. However, Google will continue to make your content available for export through December. Through the transfer tool released in May , Google Play Music users will be able to export their playlists, uploads, purchases, likes and more to YouTube Music. Users also can use the Google Takeout service to export their data and download their purchased and uploaded music. Starting this month, users will no longer be able to make purchases or pre-order music from Google Play Music through Music Manager, nor will they be able to upload and download music. The company has been preparing YouTube Music in advance of this shift to address complaints Google Play Music users had with earlier versions of the service. This year, Google increased playlist length from 1, to 5, songs and added support for uploads up to , tracks — 50, more than on Google Play Music.
How the family plan works
A new music streaming service from YouTube This is a completely reimagined music service with official releases from your favorite artists. Just search the lyrics or describe it. If you subscribe via iTunes: Payment will be charged to iTunes Account at confirmation of purchase. Subscription automatically renews unless auto-renew is turned off at least 24 hours before the end of the current period. Account will be charged for renewal within 24 hours prior to the end of the current period at the rate of the selected plan.