HTML5 + Music = Awesomeness
From The John D. An investigation of music videos as a form, a practice, and a literacy. Today, music videos are searched for, downloaded, and viewed on our computer screens—or produced in our living rooms and uploaded to social media. She investigates music video as a form , originally a product created by professionals to be consumed by nonprofessionals; as a practice , increasingly taken up by amateurs; and as a literacy , to be experimented with and mastered. Kinskey offers a short history of the music video as a communicative, cultural form, describing the rise and fall of MTV's Total Request Live and the music video's resurgence on YouTube. She examines recent shifts in viewing and production practice, tracing the trajectory of music video director Hiro Murai from film student and dedicated amateur in the s to music video professional in the s. Investigating music video as a literacy, she looks at OMG! Cameras Everywhere, a nonprofit filmmaking summer camp run by a group of young music video directors.
Director's Cut is a Pitchfork News feature in which we chat with music video directors about their creations. The men and women behind the camera are often overlooked in today's YouTube era, but this feature aims to highlight their hard work while showcasing the best videos currently linking around the internet. A little behind-the-scenes dirt couldn't hurt, too. Arcade Fire 's "We Used to Wait" is a different type of music-video experience. It's one that you can only watch on a computer and a high-functioning computer at that , but more importantly, one that brings the viewer's own childhood associations into the work. Simply from a technological standpoint, it's pretty staggering, and it suggests lots of future possibilities for the medium. But it's also a fiercely affecting piece of art, the sort of thing that can send your brain down all kinds of rabbit holes.
Watch out MTV, the music video has just got a new gold standard. The video was announced today on the Official Google Blog , which details exactly what elements went into its creation. Basically, you surf over to "The Wilderness Downtown" page using Google Chrome don't use Safari, the program will murder your browser , and type in the address of your childhood home when prompted. If Google Maps has enough footage of home sweet home, you'll be pulled into a multi-browser movie of your own making. The experience of watching this highly personalized video is not easily described, but basically the story of childhood ending as time rapidly slips away becomes your own as trees shoot up out of nowhere on your old street, culminating in an opportunity to write a letter to a younger you. Check it out when you have a moment to really watch the whole thing, sans any other browsers.