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By Amy Jenkins. Updated: GMT, 6 February Oh, how we loved to hate the Yummy Mummy. But will we miss her now she's on her way out? Or are we longing to dance on her grave? Because, though reports of her extinction may be a little exaggerated, she's certainly fading fast - no longer to be feared or revered; just another victim of the credit crunch.
The term developed in the late 20th century, and was often applied to celebrity mothers such as Elizabeth Hurley  or Victoria Beckham ,  who appeared to quickly regain their pre-pregnancy figures after giving birth, and would continue to lead carefree and affluent lifestyles. A stereotypical yummy mummy was described by Nirpal Dhaliwal in The Times as having an existence "bankrolled by a husband working himself to death in the City, [dressing] in designer outfits It was reported in that celebrity yummy mummies were contributing to levels of depression in young mothers, making new mothers feel "saggy, baggy and depressed" about their own bodies. From Wikipedia, the free encyclopedia. For the Australian television series, see Yummy Mummies. For the former breakfast cereal, see General Mills monster-themed breakfast cereals. The Times. Archived from the original on