An award-winning team of journalists, designers, and videographers who tell brand stories through Fast Company's distinctive lens. Leaders who are shaping the future of business in creative ways. New workplaces, new food sources, new medicine--even an entirely new economic system. Many might have been already aware of the fictional Rosie from the radio. A year earlier, she made her first appearance in a nationally broadcast song. Now she was appearing on newsstands and millions of doorsteps across the country. All use it to send a message of female empowerment.
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Well, one may think this, but one would be very wrong. After the Japanese attack on Pearl Harbor, the US government called upon manufacturers to produce greater amounts of war goods. The workplace atmosphere at large factories was often tense because of resentment built up between management and labor unions throughout the s. Directors of companies such as General Motors GM sought to minimize past friction and encourage teamwork. In response to a rumored public relations campaign by the United Auto Workers union, GM quickly produced a propaganda poster in showing both labor and management rolling up their sleeves, aligned toward maintaining a steady rate of war production. A propaganda poster from encouraging unity between labor and management of GM. Each of the more than 42 posters designed by Miller were displayed in the factory for two weeks, then replaced by the next one in the series. The war was over, women got back to being housewives and men got back in the factories. The poster along with other war ephemera found its place somewhere in the National Archives. From then on, feminists and others have seized upon the uplifting attitude and apparent message to remake the image into many different forms, including self-empowerment, campaign promotion, advertising, and parodies.
This formerly was a featured picture on the English language Wikipedia Featured pictures and was considered one of the finest images. If you think this file should be featured on Wikimedia Commons as well, feel free to nominate it. If you have an image of similar quality that can be published under a suitable copyright license , be sure to upload it, tag it, and nominate it. In the Winter , Vol. Shot of American forces during the en:Battle of Normandy. Churchill, Roosevelt and Stalin at Yalta in February