SoundCloud is one of the largest open audio platforms available. It was founded by Alexander Ljung and Eric Wahlforss in and launched a year later. Ljung and Wahlforss both met at University and bonded through their love of music. They realised there was an issue trying to work with other artists globally and found the process of getting sent music annoying. So, they put their heads together and thought of a new start-up. SoundCloud was originally invented to allow musicians to collaborate and share content but went on to focus on music distribution. They built an audio platform that allowed people to receive, send and distribute their music. Little did they know their idea would have a much bigger impact than just allowing music enthusiasts to share content. While not everyone has had the same level of success the platform has opened doors for millions all over.
SoundCloud vs. BandCamp vs. Spotify - What’s the Difference?
Strategy 1: Make (Actually) Great Music
Undoubtedly, this is the dream of every musician and what you think of when you envision success. No one likes to dream about the difficult parts of stardom. The never-ending production costs, late-night gigs, fighting for the attention of new fans, and self-promotion. Musicians are busy people, and while your priority is your music, an efficient and well-executed promotional marketing strategy is vital for growth. New talent is emerging and reaching millions of fans every day, thanks to the power of SoundCloud promotion and social media. In this article, we will break down how you can achieve successful organic SoundCloud promotion of your music through 5 of the most popular social media channels. With million global users, SoundCloud is the largest music and audio platform in the world. Music and audio creators both share and monetize their content globally, in addition to receiving detailed stats and feedback from the SoundCloud community. Users have the ability to share music, promote SoundCloud songs, and connect directly with artists, as well as discover breakthrough tracks, raw demos, and podcasts.
SoundCloud is the largest and most important online music community. They give independent artists the space they need for DIY music promotion. But they offer tons of other useful tools as well. Using them effectively will amplify your project and get SoundCloud plays from the SoundCloud followers that matter. This simple guide will get you educated on the most useful ones for growing your following. Hot Tip: Read our Music Promotion Guide for more tips on self promotion and getting your music heard. It all helps. Stick to one main genre to keep things clear. The more concise and accurate your tags are, the more easily your music will get discovered by the listeners that wanna hear it most. Hot Tip: Tag and link to your collaborators SoundCloud in the track description.
Here are 5 rock-solid SoundCloud promotion strategies that are relevant for our streaming-centred, fast-paced and ever-changing music industry in In fact, SoundCloud has made changes within the last year where the home page is no longer your stream. Including key services like Spotify and Apple Music in is crucial in unlocking the full power of promotion and marketing. These tools have much larger user bases and also have the added benefit of higher earning potential — if you get it right, that is. Controversial, but universally true. While it is possible to promote crap music, it never survives the ultimate test: the opinion of the audience. Never forget this golden rule of music promotion — your music is the marketing. This is especially true on Soundcloud, where the barrier of entry is so low that a lot of horrible music gets uploaded, meaning listeners have more to sift through. I did in the early days, and you can go and listen to my really old music and hear the improvement over time.