A music video is a short film that integrates a song with imagery, and is produced for promotional or artistic purposes. There are also cases where songs are used in tie-in marketing campaigns that allow them to become more than just a song. Tie-ins and merchandising can be used for toys or for food or other products. Although the origins of the music video date back to musical short films that first appeared in the s, they again came into prominence in the s when the channel MTV originally "Music Television" based its format around the medium. Prior to the s, these kinds of videos were described by various terms including " illustrated song ", "filmed insert", "promotional promo film", "promotional clip", "promotional video", "song video", "song clip" or "film clip". Music videos use a wide range of styles and contemporary video-making techniques, including animation , live action , documentary , and non-narrative approaches such as abstract film. Some music videos combine different styles with music, such as animation and live-action. Combining these styles and techniques has become more popular due to the variety for the audience.
Best music videos of all time
Follow Billboard. All rights reserved. A byproduct of the streaming era, both in terms of numbers and resources, has been the resurgence of the music video. The biz is in a boom time, and artists are channeling an increasing amount of their creative energy into their visual footprint.
34. "Be Kind" by Marshmello and Halsey
Once more for the people in the back: Music! When artists like Drake and Future decide to utilize the evolving medium, it's further proof that sometimes the best way to prevent misconstrued lyrics and promote an upcoming album cough cough, What a Time to Be Alive round two? These artists and more are doing just that by releasing incredible new music videos that we've rounded up, below. Make sure to check back at our running list of the best throughout the year. Dark, moody, sensual. That heart she rips out of that man's chest? Dua Lipa produces an incredible four-minute music video for "Physical," a new single from her upcoming album, Future Nostalgia.
Subscriber Account active since. Plenty of artists use music videos to simply generate buzz or rack up streaming numbers. But on rarer occasions, a music video can revitalize a fledgling single , introduce a new aesthetic era, or act as a vehicle for deeper self-expression.